Business involves: strategic brand positioning consulting, advertising, public relations and activities, digital marketing and social marketing, brand recognition design, entrepreneurial brand incubator acceleration and venture capital.
Flamingos in Beijing, Shanghai, Tianjin, Guangzhou, Shenzhen, set up branches.
Activities in the anthropological sense are the “bright spots” in the evolution of human beings. In the early stage, human beings were uniquely participant by “compressing” some typical features of ordinary life into a gathering activity and giving it a supernatural relationship While the impressive common memory, and the “community identity” contributed by these common memories formed the “culture” of tribal / early nations and used to distinguish the “others.”
Consumer brands and early human activities of the brand are essentially similar: Meaning interpretation, unique and impressive common experience, the establishment of emotional relations, the distinction between “own” and “outsiders.”
Different from advertising is to say hello, PR is to let others say hello.
PR is difficult to self-expression, it uses the credibility of the public media to bring information that is conducive to their own products, it inadvertently captured the hearts of people.
PR is not soft paper.
Today, the difficulty of PR comes from the collapse of the mainstream media – handset and fragmentation. It is not only journalists and editors, opinion leaders, prominent bloggers, public writers, the first glimpse of reporters at the scene of the incident, and interpersonal filtered information in “circle of friends” … Replaces the protagonist of the past. This is the origin of “social marketing.”
Frankly speaking, businesses can no longer use the concept of “control” to manipulate public relations. Failure to properly handle a crisis will destroy the “character” that a brand accumulates over the years.
Internet PR and social marketing are rapidly increasing in overall marketing weight, making the job more immediate, more fragmented and more challenging.
Exhibition scene environment is the brand in addition to establishing an information transmission channel in society outside of another important position: Physical value delivery channels.
It is a concrete manifestation of the brand connotation, which allows you to immerse yourself in the perception of the brand’s atmosphere and details.
We have many years of experience and resources in cooperation with international / domestic most talented space design institutes. We provide our clients with design strategy consulting services and find the ideal designers and solutions for our clients.
We get investment opportunities by mentoring and accelerating a start-up.
Through step-by-step coaching and working together, we have a deeper understanding of the motivational and competency potentials of the entrepreneurial team to make the risks of venture capital more recognizable.
In general, we only talk with the vote, do not lead the vote.
We help startup founding team to sort out the direction, polished strategy;
We help start-ups challenge the leapfrog growth with rich experience and powerful methodologies in identifying market opportunities and consumers’ mental health.
Strategy is the basis of action, it is a kind of foresight;
We provide insight into market opportunities, consumers and competitors and provide insight into the future goals of the brand.
Positioning is a brand strategy that seeks to take a strong position in the minds of consumers in the face of brutal competition. It needs to identify and build the meaning that a brand represents.
Positioning is the core of our brand strategy, but also our strengths.
Our understanding of marketing strategy models subverts the superficial, self-evident “4P model.”
In essence, marketing is the satisfaction of the desire to create; it is the process of establishing the exchange of information / in-kind between the supplier and the buyer and the establishment of the mental relationship.
Today, the difficulties of communication lie in the fragmentation of information environment and the fragmentation of groups.
The original targets and arrows are concentrated, and now the target is scattered, the arrow is also decentralized.
Now there is a need for a high level of communication strategy: consistent and attractive topics, the effectiveness of individual contacts, timing and interaction. But also have to seize the perfect opportunity to do the overwhelming commitment of courage and the right program.
High level marketing is a science and art that costs money – “smashing is going to hit it.”
Advertising is first of all a proactive, infectious and have a certain ability to persuade the delivery of information products.
In the age of television and newspapers as the mainstream media, advertising is the most important tool for brand building.
Today, the main battlefield of advertising is shifted from televisions and newspapers to mobile phones. But it is still the best tool for self-expression and interpretation using creative and artistic expression to create its own charm.
We have a wealth of advertising experience, because the brand marketing industry has almost come from the advertising industry.
We extract valuable insight from big data such as third-party data and customer-owned data, and turn them into accurate and pragmatic marketing initiatives.
Our analysis of the brand from four aspects: Context、Consumer、Competition、Company；
We think 4C is the “first” model of brand marketing efforts.
We have 20 years of experience serving the top high-end properties in the Chinese market.
We intervene in the product positioning phase of the service, providing “Crane Mansion benchmark line (referred to as the red line)” consultant services, which should have the luxury standard to provide perspectives and resources for cooperation.
We serve 20 years in the real estate arena, the largest vertical marketing company in the field of advertising, the most representative enterprises and leading brands.
We have deep insights and experience in this area, serving over 40+ businesses and nearly all property types in Top50 Real Estate.
We have branches in Beijing, Tianjin, Shanghai, Guangzhou and Shenzhen, serving hundreds of projects each year.
Creativity finds a new way of saying and expressing information for one of the attributes of the product. Ideas are more important today than in the past, and information in the Internet age is overloaded. Evolutionary biology tells us that the human brain tends to devote more attention to “novelty things,” and “creativity” is one way to get “old wine for a new bottle.” Even if the product does not have the absolute room for innovation, providing new perspectives and new topics in the appearance of the product or in the dissemination of information is also necessary for most powerful brands to continue to accumulate knowledge.
In essence, creativity is the likeness of bridging between different things. Today we understand more about the working mechanism of the brain of “creativity”, which in the past was considered the mysterious “black box.” Visual occupies 70% of human information access, but says that the human brain mainly acquires visual information (visual). Vision and concepts (words) make up one and both sides of the brand’s message content. Compared with the concept of language, visual cross-cultural communication easier and direct emotional brain.
We have hundreds of creative and visual designers who have accumulated a wealth of creative and visual cases that deliver thoughtful, compelling, and creative solutions.
Use digital technology to help clients do business.
From digital advertising to self-media matrices, to the infrastructure needed to build e-commerce, and through data insight, discovery and optimization of competitive vulnerabilities in customer service links.
We extract valuable insight from big data such as third-party data and customer-owned data, and turn them into accurate and pragmatic marketing initiatives.
Our analysis of the brand from four aspects: Context、Consumer、Competition、Company；
We think 4C is the “first” model of brand marketing efforts.
Activities in the anthropological sense are the “bright spots” in the evolution of human beings. In the early stage, human beings were uniquely participant by “compressing” some typical features of ordinary life into a gathering activity and giving it a supernatural relationship While the impressive common memory, and the “community identity” contributed by these common memories formed the “culture” of tribal / early nations and used to distinguish the “others.”
Consumer brands and early human activities of the brand are essentially similar: Meaning interpretation, unique and impressive common experience, the establishment of emotional relations, the distinction between “own” and “outsiders.”
Exhibition scene environment is the brand in addition to establishing an information transmission channel in society outside of another important position: Physical value delivery channels.
It is a concrete manifestation of the brand connotation, which allows you to immerse yourself in the perception of the brand’s atmosphere and details.
We have many years of experience and resources in cooperation with international / domestic most talented space design institutes. We provide our clients with design strategy consulting services and find the ideal designers and solutions for our clients.
Different from advertising is to say hello, PR is to let others say hello.
PR is difficult to self-expression, it uses the credibility of the public media to bring information that is conducive to their own products, it inadvertently captured the hearts of people.
PR is not soft paper.
Today, the difficulty of PR comes from the collapse of the mainstream media – handset and fragmentation. It is not only journalists and editors, opinion leaders, prominent bloggers, public writers, the first glimpse of reporters at the scene of the incident, and interpersonal filtered information in “circle of friends” … Replaces the protagonist of the past. This is the origin of “social marketing.”
Frankly speaking, businesses can no longer use the concept of “control” to manipulate public relations. Failure to properly handle a crisis will destroy the “character” that a brand accumulates over the years.
Internet PR and social marketing are rapidly increasing in overall marketing weight, making the job more immediate, more fragmented and more challenging.
Use digital technology to help clients do business.
From digital advertising to self-media matrices, to the infrastructure needed to build e-commerce, and through data insight, discovery and optimization of competitive vulnerabilities in customer service links.
We get investment opportunities by mentoring and accelerating a start-up.
Through step-by-step coaching and working together, we have a deeper understanding of the motivational and competency potentials of the entrepreneurial team to make the risks of venture capital more recognizable.
In general, we only talk with the vote, do not lead the vote.
We help startup founding team to sort out the direction, polished strategy;
We help start-ups challenge the leapfrog growth with rich experience and powerful methodologies in identifying market opportunities and consumers’ mental health.
Strategy is the basis of action, it is a kind of foresight;
We provide insight into market opportunities, consumers and competitors and provide insight into the future goals of the brand.
Positioning is a brand strategy that seeks to take a strong position in the minds of consumers in the face of brutal competition. It needs to identify and build the meaning that a brand represents.
Positioning is the core of our brand strategy, but also our strengths.
Our understanding of marketing strategy models subverts the superficial, self-evident “4P model.”
In essence, marketing is the satisfaction of the desire to create; it is the process of establishing the exchange of information / in-kind between the supplier and the buyer and the establishment of the mental relationship.
Today, the difficulties of communication lie in the fragmentation of information environment and the fragmentation of groups.
The original targets and arrows are concentrated, and now the target is scattered, the arrow is also decentralized.
Now there is a need for a high level of communication strategy: consistent and attractive topics, the effectiveness of individual contacts, timing and interaction. But also have to seize the perfect opportunity to do the overwhelming commitment of courage and the right program.
High level marketing is a science and art that costs money – “smashing is going to hit it.”
Advertising is first of all a proactive, infectious and have a certain ability to persuade the delivery of information products.
In the age of television and newspapers as the mainstream media, advertising is the most important tool for brand building.
Today, the main battlefield of advertising is shifted from televisions and newspapers to mobile phones. But it is still the best tool for self-expression and interpretation using creative and artistic expression to create its own charm.
We have a wealth of advertising experience, because the brand marketing industry has almost come from the advertising industry.
We have 20 years of experience serving the top high-end properties in the Chinese market.
We intervene in the product positioning phase of the service, providing “Crane Mansion benchmark line (referred to as the red line)” consultant services, which should have the luxury standard to provide perspectives and resources for cooperation.
We serve 20 years in the real estate arena, the largest vertical marketing company in the field of advertising, the most representative enterprises and leading brands.
We have deep insights and experience in this area, serving over 40+ businesses and nearly all property types in Top50 Real Estate.
We have branches in Beijing, Tianjin, Shanghai, Guangzhou and Shenzhen, serving hundreds of projects each year.
Creativity finds a new way of saying and expressing information for one of the attributes of the product. Ideas are more important today than in the past, and information in the Internet age is overloaded. Evolutionary biology tells us that the human brain tends to devote more attention to “novelty things,” and “creativity” is one way to get “old wine for a new bottle.” Even if the product does not have the absolute room for innovation, providing new perspectives and new topics in the appearance of the product or in the dissemination of information is also necessary for most powerful brands to continue to accumulate knowledge.
In essence, creativity is the likeness of bridging between different things. Today we understand more about the working mechanism of the brain of “creativity”, which in the past was considered the mysterious “black box.” Visual occupies 70% of human information access, but says that the human brain mainly acquires visual information (visual). Vision and concepts (words) make up one and both sides of the brand’s message content. Compared with the concept of language, visual cross-cultural communication easier and direct emotional brain.
We have hundreds of creative and visual designers who have accumulated a wealth of creative and visual cases that deliver thoughtful, compelling, and creative solutions.
