Vanke Lakefront Island and DIOR Dior – the case of the world’s luxury goods, high-end brand project brand samples

“Li Xue 凇 – prejudice interesting” Someone asked me: ”
Can everyone do strategy? “Yes, yes, I think people are born with the ability to do strategy.

Strategy “We hear the word seems to be extremely complex, it is not. Strategy is a general term, the need to recognize the word strategy level, for example, I want you to eat tonight, then I will I think you need to know what you like to eat, I need to know what the purpose of eating with you today is to communicate feelings ah, is the old relic ah, or because I am single to pursue you, or need to be done A business expansion, according to the purpose of the final solution before the solution to a direction.

In other words, strategies are mainly strategic directions to point out the direction to develop a detailed plan and the implementation of the program. In the program before, in order not to blindly go straight to the result, the result wasted a lot of effort. Part of the work we need to do is to point to the direction, then this direction is what we call the strategy.

Why not say what is the strategy of eating tonight, why do not we say that? Because we invite people to eat when it is a very relaxed mood, and perhaps most of the time there is no purpose, but if I am doing business, today I have to ask a very important figure to eat, this meal is a Business development opportunities, this time will be involved in strategic issues. In that case, is not everyone can feel everyone has planning ability, but this ability is high and low, there is the face of complex situations, to achieve a certain goal to be taken to the level of strategy to show up It’s We just said that eating needs strategy, then the need to govern a country need strategy? Also need strategy. At this moment, we need to combine the strategy with a sense of urgency. For example, we use war as a metaphor. We call this strategy of having a very strong sense of urgency and life-threatening strategy. We often talk about the national strategy, even if the country in peacetime, do not involve the war we also call it a national strategy, which is a kind of analogy or metaphor in the form of the word strategy to a life-threatening height .

So, there are different levels of tactics between the macro and national strategies and the strategy of eating a meal. For example, we need to specify a strategy for a marketing campaign, and we also need to specify a direction for a brand in a series of actions over a period of time (say, one year). Then we think of this directional middle process idea as a strategy Thought, also known as strategic thinking. We say that this kind of strategic thinking and strategic thinking are purposeful, strategic and technically oriented, but of course we want it to be the most effective and the most rapid way to reach our goal. This direction can guide All our details work in one direction, so that we will not consume each other internally. You say East I said west, right? Strategy choice is actually the choice of direction, that is, the choice of the direction, so the strategy must be something for what it is, not eyebrows beard scratching, not what want to do, not big and big, but Some of the strategic to give up, use some. In today’s marketing environment, we are focusing on what we actually are using our own superior forces or by focusing our limited resources in one direction, breaking through, and then reaching our stated goal.

Before we do strategy, we need to do the survey and do the main analysis. We need to know: First, what is the goal? If this goal can not be accomplished easily, it is not easy to accomplish, what is the difficulty, what is its resistance, and where can it be used? , And then emit some interference, to avoid certain disadvantages, to play their own advantages, that is basically what we call the SWOT analysis. With the direction, I would like to have what specific recruit, means, ways to achieve this direction. Just as Zen often says “strategy is where we point our finger at the moon.” But it is not Apollo 13 that allows us to board this moon. The practical, measurable and concrete steps are solutions to help us “board the moon.”

Finally, repeat, there is a strategy to specify the direction and then export a series of solutions, this has strategically pointed out that the direction of the crimson is called “strategy.”